Yves Saint Laurent, a name synonymous with haute couture and rebellious chic, has consistently pushed boundaries. The brand's Fall 2017 campaign, however, ignited a firestorm of controversy, solidifying its position as a *champion du choc publicitaire*, a master of publicity stunts. This article delves into the intricacies of the Saint Laurent Fall 2017 campaign, exploring its provocative imagery, the ensuing backlash, and its lasting impact on the fashion world. We will examine the key elements of the collection itself, the creative minds behind it, and the reasons why this particular campaign remains a significant moment in the history of the brand.
Yves Saint Laurent: A Legacy of Defiance
Before dissecting the specifics of the Fall 2017 campaign, it's crucial to understand the brand's inherent DNA. Yves Saint Laurent himself was a revolutionary, challenging societal norms with his designs and challenging the very definition of femininity and masculinity. From his iconic tuxedo suit for women to his daring use of color and texture, Saint Laurent consistently provoked and inspired. This rebellious spirit has been a cornerstone of the brand's identity, passed down through various creative directors. The Fall 2017 campaign, directed by Nathalie Canguilhem and featuring models such as Anja Rubik, Dalibor Urosevic, Paul Manniez, and Mica Argañaraz, became a potent expression of this legacy, albeit one that sparked considerable debate.
Anthony Vaccarello's Vision: A Darker, Edgier Saint Laurent
Taking the helm as creative director in 2016, Anthony Vaccarello inherited a legacy steeped in both elegance and rebellion. His vision for Saint Laurent was a darker, more rock-and-roll interpretation of the brand's aesthetic. The Saint Laurent RTW Spring 2017 collection hinted at this shift, but the Fall 2017 collection solidified his distinct approach. The collection itself, showcased as Saint Laurent Fall 2017 Ready-to-Wear, presented a powerful blend of sharp tailoring, sleek silhouettes, and a distinctly provocative edge. Here are all the highlights from Yves Saint Laurent's Fall 2017 collection:
* The emphasis on the female form: Vaccarello's designs highlighted the female body in a way that was both empowering and undeniably sensual. This was reflected in the tight-fitting dresses, the plunging necklines, and the overall emphasis on a confident, almost defiant femininity.
* The use of leather and black: Black became a dominant color, reflecting the collection's overall dark and mysterious aesthetic. The liberal use of leather added to the collection's rebellious and rock-and-roll vibe.
* The incorporation of 70s and 80s influences: The collection drew inspiration from the glamorous yet edgy styles of the 70s and 80s, creating a retro-futuristic feel.
* The focus on strong silhouettes: The collection featured sharp tailoring and structured silhouettes, emphasizing power and confidence.
This collection, viewed in isolation, was a bold and successful reimagining of the Saint Laurent aesthetic. However, it was the accompanying campaign that truly catapulted it into the realm of controversy. Saint Laurent's Fall/Winter 2017 collection, as presented in the campaign, redefined what many perceived as acceptable boundaries within high fashion advertising.
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